The city of Lahti, Finland, promotes sustainable mobility among its citizens with Moprim. In the new project, CitiCAP (citizens’ cap and trade co-created), mobility-related services will use Moprim technology.
We are thrilled to be a part of this project. We create and collect data about mobility with mobile phone applications, and our cutting-edge technology makes it understandable. Our technology can detect which mode of transportation a person is taking and when and where he or she is on the move.
This information can be used in many ways. In Lahti, the data are used to support urban transportation planning. This is the first time the city will really know how people are moving in the city. The city can open bus routes, build pedestrian streets and plan parking spaces where they are most needed.
In Lahti, the data are also used to determine a person’s individual carbon footprint. The CitiCAP project will experiment with a personal carbon trading scheme for mobility as part of the Lahti region’s transport policy. This is powered by Moprim.
In practice, personal carbon trading means that citizens will benefit from reducing their own emissions from mobility. They could receive, for example, benefits in the traffic environment and incentives for service use. For instance, citizens whose mobility emissions remain below their personal quota levels could be offered cheaper public transport or bicycle maintenance services. The aim is to get employers involved in the CitiCAP project because they can reward their employees for sustainable mobility.
There are also other ways to use the data we process. How about ticketless travelling on public transportation? With our technology and your mobile phone, it is possible to detect exactly when you take a bus or metro ride, for instance. There’s no need to worry about the ticket—you can let your phone to buy one for you automatically. And you pay only for the distance or time you are using the transport service.
Our technology can help develop brand new transport services that you may have not seen yet in your town. Those new services can combine different transport means—you can drive in a shared car to a train station and continue from there on rails. The service can be sold to you as one packet. It’s easy to buy, flexible to use.
Our innovation also helps make these Maas (Mobility as a service) solutions work in real life in a way not seen before. The existing Maas solution suggests a way to go using different transport means. However, in the middle of the journey, your plans may change. Perhaps you want to grab a coffee on your way to work or the bus gets stuck in a traffic jam. Moprim follows your journey, giving the Maas solution an opportunity to update a travel plan, suggesting connections and transport means that really will be the best for you.
Lots of data are already available about mobility. Most of all, our aim is to provide unique multi-modal mobility data of large populations and understand people and vehicle mobility well. By putting our data together with data from available sources and analyzing them wisely, we can make cities cleaner, living more affordable and build environments in which the inhabitant feels good.